Finnish Telco DNA Launches On-Demand Television With SeaChange Software and Services

As Systems Integrator SeaChange Orchestrates Adrenalin Multi-Screen Platform Rollout With Many Partners

ACTON, Mass., March 12, 2014 (GLOBE NEWSWIRE) -- Finnish telecommunications provider DNA has launched an on-demand television service on SeaChange International, Inc.'s (Nasdaq:SEAC) Adrenalin multi-screen television software platform. DNA's service, DNA Welho Viihde ('DNA Welho Entertainment') allows people to view their favorite television shows independent of time and place, and includes the SF Anytime movie rental store with thousands of movies from major studios. DNA Welho Viihde is immediately available to over 600,000 households connected to DNA's cable network, and to anyone living within reach of DNA's terrestrial TV network, altogether covering 85% of Finnish households.

SeaChange's Professional Services team was engaged as system integrator for the creation of DNA Welho Viihde, coordinating component selection and implementation throughout the delivery network with partners including SF Anytime content, Harmonic transcoding, Edgeware streaming and storage, ATES single sign-on, Conax conditional access, Cubiware set-top client, and INTEK set-top hardware. 

"DNA is the TV market leader in Finland. Already today, we deliver TV content to over 900,000 Finnish homes through our cable and terrestrial offers," said Mikko Saarentaus, Director of Television Business, DNA Ltd. "We are committed to expanding our entertainment offer even further, to cater to changing lifestyles and content consumption patterns. The launch of DNA Welho Viihde is a great start, and our efforts will not end here."

Saarentaus continued, "SeaChange Adrenalin is massively scalable for a multi-platform, multi-screen future, and allows us to effectively build on top of DNA Welho Viihde as we progress toward fulfilling our mission as the preferred provider of multi-platform television entertainment in Finland. We'll also have the resources and reliability of SeaChange's elite system integration and support workforce." 

"The Nordics are full of strong examples of television's new generation of possibilities and the most successful and progressive ones are those of the SeaChange customer community," said Andrei Noppe, SVP and General Manager, EMEA and APAC, SeaChange.  "SeaChange is proud to help DNA introduce compelling television offerings to consumers across Finland."

SeaChange Adrenalin is a comprehensive multi-screen television software platform that enables service providers of every size to deliver exciting subscriber experiences to set-tops, tablets, smartphones, OTT players and other IP-connected devices. Visit SeaChange at the TV Connect conference (18-20 March, London) for Adrenalin demonstrations.

About DNA

DNA Ltd is a Finnish telecommunications company providing high-quality voice, data and TV services for communication, entertainment and working. DNA is Finland's largest cable operator and the leading pay TV provider in both the cable and terrestrial networks. DNA caters for the rapidly growing need for fast data transfer connections, by continuously increasing the speed, capacity and base stations of its 3G and 4G networks. In 2013, DNA recorded a turnover of EUR 766 million and an operating profit of EUR 44 million. DNA Ltd has more than 3 million mobile communications and fixed network customers. DNA and WELHO are registered trademarks of DNA Ltd. The Group also includes DNA Store, Finland's largest retail chain selling mobile phones. For more information, please visit www.dna.fi.

About SeaChange International

Ranked among the top 250 software companies in the world, SeaChange International (Nasdaq:SEAC) enables transformative multi-screen video services through an open, cloud-based, intelligent software platform trusted by cable, IPTV and mobile operators globally. Personalized and fully monetized video experiences anytime on any device, in the home and everywhere, are the product of the Company's superior video platform, advertising and in-home offerings.
  
SeaChange's customers include many of the world's most powerful media brands including all major cable operators in the Americas and Europe, and the largest telecom companies in the world. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world.  Visit www.schange.com.

CONTACT: Press
         Jim Sheehan
         SeaChange
         +1-978-897-0100 x3064
         jim.sheehan@schange.com

         Investors
         Monica Gould
         The Blueshirt Group
         +1-212-871-3927
         monica@blueshirtgroup.com

Released March 12, 2014