SeaChange Unveils cView UI/UX Software to Provide Pay-TV Operators a Smooth Bridge between Legacy, IP, and OTT/Multiscreen Worlds

New Device Software Supports Android TV Operator Tier, Hybrid Set-top-box Platforms

ACTON, Mass., Sept. 12, 2018 (GLOBE NEWSWIRE) -- Video solutions pioneer SeaChange International (NASDAQ: SEAC), today announced the launch of its cView user experience software that empowers pay-TV operators and video service providers to quickly spin up new offerings across a broad range of viewer devices with less complexity, cost and risk than previously possible. SeaChange cView is the complementary endpoint software element of SeaChange’s cFlow portfolio of video management solutions, facilitating rapid new feature development and deployment.

SeaChange cView addresses one of the pay-TV operator’s primary challenges – how to continue serving their Set-Top-Box (STB) subscriber base with minimal disruption, while adding IP-enabled multiscreen services to retain and add new subscribers. SeaChange designed cView to support a gradual, viewer-driven migration from traditional, proprietary STB platforms to enhanced services offered on newer hybrid and OTT-enabled TV devices, such as Apple TV and those powered by Android TV; a movement from costly, closed, and managed operator networks to more efficient, unmanaged OTT services, with the ability to bridge the two. cView provides a consistent user interface and experience, whether on a traditional STB, hybrid STB, streaming media device, mobile device, laptop, or smart TV, so operators can serve the needs of the broad array of subscriber types with a common, branded experience.

cView’s support for Android Operator Tier (AOT) further enhances the offering for pay-TV providers by allowing them to serve their branded experience directly from the launch screen. AOT also provides subscribers the benefits of a Google environment such as an app store, notifications, and Google Assistant, while also giving operators the ability to offer a personalized, branded experience.

“Our customers across the globe face a common risk and shared opportunity inherent in the migration to multiscreen/IP-empowered video experiences. cView supports a broad range of platforms, so it offers the opportunity to migrate their subscribers and enhance their network incrementally, with minimal risk,” said Marek Kielczewski, SeaChange CTO.  “With cView, and its support for Android Operator Tier, we aim to enable service providers to improve their services for existing STB-oriented subscribers, while offering capabilities that appeal to an increasingly mobile viewership.”

The cView client presents a consistent look, feel and experience across browsers, mobile devices running on iOS, Android, traditional STBs running on Linux and RDK, connected TVs and devices running on Apple’s tvOS, and the latest IP and hybrid STBs running on Android TV.  In addition, by combining cView with SeaChange’s cBridge solution or the PanoramiC end-to-end IP management and delivery platform, operators can rapidly launch new features and services in response to viewers' demands. SeaChange also has extensive experience integrating UX software to legacy STB platforms.

“The personalized user experience is today’s video provider battleground,” added Kielczewski. “The providers who best understand their customers, and have a platform which allows them to rapidly serve their evolving demands will be best positioned to succeed. At SeaChange we’re facilitating the adaptability, scalability and service expandability that today’s operators require.”

SeaChange will be demonstrating cView in OTT/Multiscreen and Android Operator Tier mode, along with the new cFlow™ portfolio of video management solutions and the PanoramiC™ end-to-end video management and delivery platform, at the IBC show, stand 1.F70.  

About SeaChange International
For 25 years, SeaChange (Nasdaq: SEAC) has pioneered innovative solutions to help video providers around the world manage and monetize their content. As the video industry rapidly evolves to meet the “anytime, anywhere” demands of today’s viewers, SeaChange’s comprehensive content, business, viewer experience and advertising management solutions provide a mature, network-agnostic, cloud-enabled platform of scalable core capabilities that video service providers, broadcasters, content owners and brand advertisers need to create the personalized, indivisual™ experiences that drive viewer engagement and monetization. For more information, please visit

Safe Harbor Provision
Any statements contained in this press release that do not describe historical facts, including regarding future operations of SeaChange, are neither promises nor guarantees and may constitute “forward-looking statements” as that term is defined in the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements may include words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” the negative of these terms and other comparable terminology. Any such forward-looking statements contained herein are based on current assumptions, estimates and expectations, but are subject to a number of known and unknown risks and significant business, economic and competitive uncertainties that may cause actual results to differ materially from expectations. Numerous factors could cause actual future results to differ materially from current expectations expressed or implied by such forward-looking statements, including the risks and other risk factors detailed in various publicly available documents filed by the Company from time to time with the Securities and Exchange Commission (SEC), which are available at, including but not limited to, such information appearing under the caption “Risk Factors” in the Company’s Annual Report on Form 10-K filed with the SEC on April 16, 2018. Any forward-looking statements should be considered in light of those risk factors. The Company cautions readers not to rely on any such forward-looking statements, which speak only as of the date they are made. The Company disclaims any intent or obligation to publicly update or revise any such forward-looking statements to reflect any change in Company expectations or future events, conditions or circumstances on which any such forward-looking statements may be based, or that may affect the likelihood that actual results may differ from those set forth in such forward-looking statements.



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Brand Definition
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Conway Communications
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Source: SeaChange International, Inc.