SeaChange Unveils Pay-as-You-Grow Cloud Multi-Screen Service This Week at IBC2013

Service Providers to Accelerate TV Everywhere, Cater to Excitement for OTT with Cloud Adrenalin

ACTON, Mass., Sept. 13, 2013 (GLOBE NEWSWIRE) -- SeaChange International (Nasdaq:SEAC) is establishing the source for the next wave of multi-screen television service introductions with its pay-as-you-grow SeaChange Cloud Adrenalin™ launch at IBC2013 (Amsterdam, through Sept. 17). The full complement of SeaChange's deployment proven multi-screen capabilities for delivery, analytics, promotions and system monitoring are available in this new cloud-hosted SaaS (software-as-a-service) offering.

While commercial deployments by large television service providers defined multi-screen's first wave, SeaChange Cloud Adrenalin aims at empowering mid-sized and smaller providers to also capitalize on personalized TV Everywhere services that embrace OTT content as part of blended entertainment services. Pay-as-you-grow means that television service providers can dynamically control spending in response to the elastic requirements for content, subscribers and levels of service offering.

"Multi-screen services are essential for providers to retain and draw subscribers and SeaChange is removing the complexities and economic hurdles with a flexible SaaS foundation," said Sud Kaushik, Director of Product Management, SeaChange. "SeaChange Cloud Adrenalin deploys rapidly and scales responsively, so providers pay only for services consumed, which can deliver return-on-investment faster. Right-sizing with an OPEX-based cloud platform means any provider can kick-off multi-screen quickly, without compromising on any of SeaChange's exhaustive capabilities and quality of service assurance."  

SeaChange Cloud Adrenalin features the fully customizable SeaChange Nitro™ subscriber experience client for navigation and access to a range of blended entertainment services and apps on PCs, OTT streaming players, and Apple and Android tablets and smartphones. Other components include the SeaChange Adrenalin Business Management Suite™ for content marketing and asset lifecycle/catalog management, and SeaChange Adrenalin Business Intelligence™ for content performance reporting, as well as industry-standard Digital Rights Management for device-level authorization, single sign-on with social log-in capabilities and Content Delivery Network integration – all put together with qualified, tested and certified partners in SeaChange's cloud ecosystem. 

Multi-screen offers based on SeaChange Cloud Adrenalin are supported by the global SeaChange Customer Support organization, which services third-party components and performs remote monitoring and add-on services, such as SeaChange Pulse^TM Managed Services for proactive health checks and system maintenance. SeaChange Professional Services provide end-to-end system integration and custom configurations.

SeaChange Cloud Adrenalin is rolling out now for global availability. Go to www.schange.com/Products/BackOffice/Cloud to learn more about SeaChange Cloud Adrenalin and visit SeaChange for a demonstration at IBC2013 (stand 14.B20) or SCTE Cable-Tec Expo (Atlanta, Oct. 21-24, booth 1542).

About SeaChange International

Ranked among the top 250 software companies in the world, SeaChange International (Nasdaq:SEAC) enables transformative multi-screen video services through an open, cloud-based, intelligent software platform trusted by cable, IPTV and mobile operators globally. Personalized and fully monetized video experiences anytime on any device, in the home and everywhere, are the product of the Company's superior video platform, advertising and in-home offerings.
  
SeaChange's hundreds of customers are many of the world's most powerful media brands including all major cable operators in the Americas and Europe, and the largest telecom companies in the world. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world.  Visit www.schange.com.

CONTACT: Press
         Jim Sheehan
         SeaChange
         1-978-897-0100 x3064
         jim.sheehan@schange.com

         Investors
         Monica Gould
         The Blueshirt Group
         1-212-871-3927
         monica@blueshirtgroup.com

Released September 13, 2013