SeaChange Demonstrates Multi-Screen Solutions to Monetize Video Services at ANGA Cable Show 2012

ACTON, Mass.--(BUSINESS WIRE)-- You can monetize every screen. That’s the message SeaChange International (Nasdaq: SEAC), a leading global multi-screen video software innovator, is highlighting this week at ANGA Cable Show 2012 (Cologne, Germany, June 12-14). Emphasizing that multi-screen opens up new revenue sources, demonstrations at the SeaChange booth (10.1 / O28) will show how operators, large and small, can create and deliver targeted promotions, recommendations and advertising for on-demand and broadcast channels on TVs, smartphones, and tablets.

“There’s great potential to increase average revenue per user through multi-screen services and the intelligent video solutions from SeaChange provide an array of tools to maximize revenue from content,” said Erwin van Dommelen, President, SeaChange Software. “Especially on tablets and smartphones, personalization makes a big impact. The more personalized the experience, the more you can target advertisements and promotions.”

Operators who would like to facilitate personalized options and monetize their multi-screen customers can do so using the SeaChange next generation Adrenalin back-office and the Adrenalin Business Management Suite. SeaChange’s Nitro user experience and Infusion advertising solutions perfectly complement Adrenalin to further enhance revenue generation capability.

SeaChange Adrenalin™ is a next generation unified back office based on an open service-oriented architecture enabling operators to manage, monetize, and deliver a seamless multi-screen experience to subscribers. The platform incorporates applications focused on business management, content management, recommendations, monitoring, and client publishers.

SeaChange Nitro™ is our award winning next-generation multi-screen user experience application that enables operators to provide a seamless presentation of linear and on-demand content across mobile, PC, tablet and TV screens. Nitro leverages HTML5 to give subscribers intuitive features and functionality to navigate and manage video content on any screen they choose, including catch-up TV, search, recommendations, bookmarking, TV listings and social media.

The SeaChange Adrenalin Business Management Suite is a built-in management tool to let operators manage their assets; create bundles and promotions like loyalty programs and Happy Hour discounts. In combination with Adrenalin Business Intelligence the operator is able to see which content subscribers have viewed and purchased, allowing operators to fine tune their campaigns.

SeaChange Infusion™ is an advanced advertising solution that represents the transformation of SeaChange’s world-leading video ad technology to an enhanced monetization platform that seamlessly unites cable and internet ad operations. Infusion enables targeted, multi-screen ad insertion capabilities for pre-, mid-, and post- rolls, overlays, banner ads, click-through, and companion ads. Operators can combine personalized information with business rules to determine which adverts to place in either linear or on-demand content. Leveraging SCTE 130 and IAB VAST standards, Infusion allows video operators to control which external ad servicing systems get called for dynamic placement decisions, create opportunities for cross-platform campaigns and leverage internet campaign management pricing for TV content.

About SeaChange International

Ranked among the top 250 software companies in the world, SeaChange International (NASDAQ: SEAC) enables transformative multi-screen video services through an open, cloud-based, intelligent software platform trusted by cable, IPTV and mobile operators globally. Personalized and fully monetized video experiences anytime on any device, in the home and everywhere, are the product of the Company’s superior back office, advertising and in-home offerings.

SeaChange’s hundreds of customers are many of the world’s most powerful media brands including all major cable operators in the Americas and Europe, and the largest telecom companies in the world. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world. Visit www.schange.com.

SeaChange PR
Jim Sheehan, +1-978-897-0100 x3064
jim.sheehan@schange.com
or
SeaChange IR
Martha Schaefer, +1-978-897-0100 x3030
martha.schaefer@schange.com

Source: SeaChange International

Released June 12, 2012