SeaChange Licenses APRICO Recommendation Technology

ACTON, Mass.--(BUSINESS WIRE)-- SeaChange International, Inc. (NASDAQ: SEAC), the leading global multi-screen video software company, today announced that it has agreed to license APRICO content recommendation source code and other intellectual property rights from Royal Philips Electronics. This agreement allows SeaChange to tightly integrate state-of-the-art personalized, content-aware and collaborative recommendation functionality into its Adrenalin multi-screen video back office platform. With recommendation functionality built-in, Adrenalin will enable video service providers to improve their buy rates and hence increase revenue per user.

“Viewers today are confronted with hundreds of channels, thousands of on-demand movies and countless videos available through their TVs, PCs and mobile devices. Finding interesting content has become a real issue, with digital TV subscribers often spending at least 25 percent of their viewing time browsing content catalogs or hopping channels,” said SeaChange Software President Erwin van Dommelen. “For service providers, helping subscribers find content they will enjoy is key to retaining viewers and maximizing revenues.”

APRICO is a revolutionary and award winning video content recommendation and targeting technology that makes it easy for viewers to find content of interest. It finds, recommends and delivers precisely personalized content to viewers via TV, PC or mobile, based on their profile, viewing behavior and/or explicit inputs. Targeting the full range of content available – from linear broadcast material, to video-on-demand, web video, home network content and user-appropriate advertising – APRICO automatically learns preferences and operates with unparalleled speed for a compelling user experience.

“As a leading innovator in software for multi-screen video services, SeaChange aims to help its customers maximize their revenue through cutting-edge services and solutions that deliver the best possible subscriber experience. This licensing deal will let us tightly integrate APRICO’s recommendation technology into our Adrenalin platform, further establishing it as the most complete solution for multi-screen services,” van Dommelen added.

“The acquisition of these intellectual property rights is part of SeaChange’s strategy to grow revenues through targeted investments and expansion into adjacent products,” said Raghu Rau, Chief Executive Officer, SeaChange.

APRICO technology for both linear and on-demand services and recommendation models will be released with the Adrenalin multi-screen back office platform over the course of 2012.

Visit SeaChange International at The Cable Show (May 21-23, Boston) and ANGA Cable Show (June 12-14, Cologne) for its range of multi-screen video software demonstrations including Adrenalin.

About APRICO

APRICO Solutions is a software company and part of Philips Electronics of the Netherlands. The company's patented and award winning recommendation and targeting technology enables a personalized TV experience. APRICO software technology is embedded by customers in the broadcast and Internet industries in various television, internet and mobile platforms. It helps TV viewers enjoy the wealth of linear and non-linear content and offers unmatched simplicity and advanced and intelligent personalization capabilities. APRICO is fuelled by a massive database of EPG and Internet metadata owned by APRICO Solutions' strategic alliance partner Axel Springer. APRICO enables its customers to offer a compelling TV service that can be monetized through targeted VOD recommendations, highly targeted advertising and increased consumer retention.

APRICO is a revolutionary approach but it is one that results from a ten year research and development program capped by two years of extensive field trials. Today the APRICO recommendation and targeting solutions have been deployed across a number of markets and platforms.

About SeaChange International

Ranked among the top 250 software companies in the world, SeaChange International (NASDAQ: SEAC) enables transformative multi-screen video services through an open, cloud-based, intelligent software platform trusted by cable, IPTV and mobile operators globally. Personalized and fully monetized video experiences anytime on any device, in the home and everywhere, are the product of the Company’s superior back office, advertising, content and in-home offerings.

SeaChange’s hundreds of customers are many of the world’s most powerful media brands including all major cable operators in the Americas and Europe, and the largest telecom companies in the world. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world. Visit www.schange.com.

SeaChange PR
Jim Sheehan, 978-897-0100 x3064
jim.sheehan@schange.com
or
SeaChange IR
Martha Schaefer, 978-897-0100 x3030
martha.schaefer@schange.com

Source: SeaChange International

Released May 2, 2012