SeaChange to Deliver On-Demand Advertising Insights at Advanced Advertising Event on February 29

ACTON, Mass.--(BUSINESS WIRE)-- SeaChange International (NASDAQ: SEAC), a leading global multi-screen video software innovator, will participate in Multichannel News and Broadcasting & Cable’s Advanced Advertising: Setting the 2012 Agenda, a conference gathering of leading video service providers, content owners and technology providers on Feb. 29 in New York City.

SeaChange’s General Manager of Advertising Aseem Bakshi will present on the panel “VOD Advertising: Unlocking the Dynamic Opportunity,” providing insights and lessons from the Company’s successful on-demand television advertising deployments.

“With more than 50 million cable and telco subscriber homes capable of watching video-on-demand, our industry has a tremendous opportunity to significantly increase ad revenue in a high value targeted ad environment,” said Bakshi. “The growth potential multiplies as subscribers continue to take up new devices and use the cloud to enjoy service providers’ video offerings. The ad technologies that come out on top will be those which enable service providers to capitalize on every screen without disrupting the operation of their ad businesses.”

To learn more about the conference and to register, visit: www.broadcastingcable.com/info/2011-Advanced_Advertising.php.

SeaChange’s advertising solutions are entrusted to deliver millions of ads daily in video service providers’ linear channels and on-demand streams. The SeaChange Infusion Advanced Advertising Solution manages centralized ad operations and scales to 150,000 insertable channels and millions of ad assets as service providers migrate to consolidated regional and national advertising systems managed from increasingly web-centric and virtualized datacenters. Leveraging SCTE 130 and IAB VAST specifications, Infusion empowers service providers to determine which external ad servicing systems are sourced for dynamic placement decisions, while creating opportunities for cross-platform campaigns and leveraging Internet campaign management pricing for TV content.

About SeaChange International

SeaChange International (Nasdaq: SEAC) is a global leader in multi-screen video. The Company provides open, cloud-based, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including all major cable operators in the U.S., Europe and Latin America, plus other blue-chip companies such as Virgin Media, AT&T, Hutchison Whampoa, and DISH Network. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world. Visit www.schange.com.

SeaChange PR
Jim Sheehan, 1-978-897-0100 x3064
jim.sheehan@schange.com
or
SeaChange IR
Martha Schaefer, 1-978-897-0100 x3030
martha.schaefer@schange.com

Source: SeaChange International

Released February 27, 2012