SeaChange to Demonstrate Advanced Advertising and Multi-Screen Software at CableLabs® Summer Conference

Download as PDF

ACTON, Mass.--(BUSINESS WIRE)-- SeaChange International (NASDAQ: SEAC), a leading global multi-screen video software company, will demonstrate available software solutions for advanced advertising and multi-screen subscriber experience at the CableLabs® Summer Conference starting Aug. 8 in Keystone, Colo. SeaChange will show cable operators a web-based interface to manage advertising campaigns and insert dynamic pre-, mid- and post-roll ads into video-on-demand (VOD) content. The company will also show its Nitro multi-screen subscriber interface for VOD and linear video presentation across consumer devices.

Dynamic ad delivery across consumer platforms

SeaChange and This Technology have collaborated to deliver an ad management and delivery platform that allows operators to use existing broadband servers for placement decisions across TVs, PCs, mobile phones and tablets. Combining SeaChange’s Infusion™ Advanced Advertising Platform with This Technology’s SpotLink™ software, the platform leverages Society of Cable Telecommunications Engineers (SCTE) and Internet Advertising Bureau (IAB) specifications to interconnect VOD with broadband Internet and mobile advertising systems. What has traditionally required disparate advertising systems is now accomplished on a single system by enabling the SCTE 130 advertising specification to operate with the IAB Digital Video Ad Serving Template (VAST).

Seamless multi-screen subscriber experience

SeaChange Nitro™ is the consumer interface for multi-screen video, leveraging HTML 5 to give subscribers intuitive features and functionality for navigating and controlling video content on any video device. Key Nitro features include support for linear and on-demand video viewing, multi-room DVR, virtual channels, TV listings, bookmarking, search and recommendation, and handheld-as-a-remote capability, the latter transforming enabled mobile devices into in-home remote controls. The combination of Nitro with SeaChange’s Adrenalin multi-screen video back office gives operators a platform that encompasses every aspect of multi-screen services, from the subscriber experience to content delivery, management and monetization.

About SeaChange International

SeaChange International (NASDAQ: SEAC) is a global leader in the delivery of multi-screen video. The Company provides innovative, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including blue chip companies such as Comcast, Virgin Media, AT&T, Hutchison Whampoa, Vodacom and DISH Network. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

CableLabs is a trademark of Cable Television Laboratories, Inc. A product or technology demonstration at a CableLabs event does not represent a CableLabs endorsement of that product or technology.

SeaChange PR
Jim Sheehan, 1-978-897-0100 x3064
jim.sheehan@schange.com
or
SeaChange IR
Martha Schaefer, 1-978-897-0100 x3030
martha.schaefer@schange.com

Source: SeaChange International

Released August 3, 2011