SeaChange and Avail-TVN Launch Integrated Multi-Screen Managed Video Service

Operators Quickly Add Multi-Screen Services to Subscribers with Cloud-Based, Turnkey Technology and Content

ACTON, Mass. & RESTON, Va.--(BUSINESS WIRE)-- SeaChange International (NASDAQ: SEAC), a leading global multi-screen video software provider, and Avail-TVN, the leading digital media services company, today unveiled an integrated multi-screen managed video service designed to provide video operators with a low-risk, fast to market multi-device video offering. The service combines SeaChange's Express multi-screen cloud based service offering with Avail-TVN's expertise in content licensing, asset management and delivery, so video operators can add PC, tablet or mobile device streaming, including Apple and Android, to existing television services within a few weeks.

Solution components include:

    --  SeaChange Adrenalin Multi-Screen Back Office Software
    --  Linear & VOD content offerings from Avail-TVN
    --  Pre-integration with existing SeaChange products
    --  Operator-branded PC, tablet and mobile user interfaces, based on the
        SeaChange Personal Experience Multi-Screen User Interface Software
    --  Pre-integrated Digital Rights Management options
    --  Multi-format streaming support
    --  Avail-TVN's market leading encoding, metadata management, content
        management and distribution services

The Avail-TVN content offering for multi-screen distribution includes Hollywood new release and library titles and network television programs prepared in a number of adaptive bitrate HD and SD profiles and available in multiple streaming formats. This best of breed solution augments traditional VOD and linear services and makes content available to consumers on a variety of devices beyond the TV. It provides MSOs with a true TV Everywhere service that uses a service provider's existing network to deliver a low cost, high quality experience to counter the growing over-the-top threat.

"This combination with SeaChange and Avail-TVN unites the trademark capabilities and reliability of our software with Avail-TVN's extensive content licensing and expertise in asset management and delivery, to enable operators to execute their multi-screen strategies," said Damian Mulcock, vice president, worldwide multi-screen business, SeaChange International. "We've pre-integrated the delivery chain from content acquisition and protection through to delivery to make a turnkey service for operators without the operational overhead of deploying in-house."

"The key to successful multi-screen initiatives is the flawless delivery of high-quality, high-demand content," said Brian Matthews, Chief Marketing Officer, Avail-TVN. "Together, Avail-TVN and SeaChange offer that with a managed service that mitigates the complexity of multi-screen video and offers a faster time to market so that our service provider customers can meet the changing demands of their connected subscribers."

The companies are currently scheduling trials with existing customers in the U.S. The multi-screen managed service marks the latest of SeaChange and Avail-TVN's joint offerings, which also includes VODNow, their joint video-on-demand solution.

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About SeaChange International

SeaChange International (NASDAQ:SEAC) is a global leader in the delivery of multi-screen video. The Company provides innovative, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including blue chip companies such as Comcast, Virgin Media, AT&T, Hutchison Whampoa, Vodacom and DISH Network. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

About Avail-TVN

Avail-TVN is the leading provider of digital media services in North America, serving both content owners and multichannel video providers. The Company's advanced services deliver a comprehensive, end-to-end solution for monetizing video content, providing high-quality viewing experiences, and improving the performance, reliability and security of its customers' video programming distribution. For more information, please visit www.avail-tvn.com.

    Source: SeaChange International

Released June 15, 2011