SeaChange and BlackArrow Partner to Enable Market-Leading Dynamic VOD Advertising Solution for North American Video Operators

Global Advertising Leaders Combine VOD Back Office and Advanced Advertising Technologies to Create the Most Widely Available, Integrated and Comprehensive Solution for VOD Advertising

ACTON, Mass. & SAN JOSE, Calif.--(BUSINESS WIRE)-- Global multi-screen video leader, SeaChange International (NASDAQ: SEAC), and BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, have joined forces to offer a new, joint targeted advertising solution for multichannel video operators in North America. The two companies are integrating SeaChange's AdPulse(TM) On Demand advanced advertising technology and Adrenalin(TM) fourth generation video back office with BlackArrow's Advanced Advertising System to offer the most widely available, pre-packaged, and comprehensive solution for dynamic VOD advertising.

Key benefits to operators of the joint SeaChange and BlackArrow solution will include:

- Pre-integrated technology to minimize deployment risk for operators

- Faster time to market for revenue-generating advanced advertising products

- Streamlining of costly and time-consuming technology selection and integration cycles

- Scalable, standards-based solution designed to support emerging and existing advanced advertising industry requirements

"The growth of dynamic advertising in VOD requires key solutions providers to offer a seamless, comprehensive advertising platform for cable operators and programmers," said Nick Troiano, president, BlackArrow. "Our joint, integrated solution with SeaChange will help the industry to resolve core cost and complexity issues, while accelerating the development of new advertising revenue streams."

"We believe the SeaChange-BlackArrow targeted advertising solution is poised to become a standard for operators who wish to implement revenue-generating targeted advertising services immediately," said Yvette Kanouff, president, SeaChange. "Our partnership with BlackArrow is enabling us to create a solution that should be high on the list of any operator anticipating the launch of targeted VOD advertising services."

The joint solution is expected to be released in early 2011 and will evolve to support multiple screens with a single platform.

About SeaChange International

SeaChange International (NASDAQ: SEAC) is the global leader in multi-screen video and one of the largest software companies worldwide. The Company provides innovative, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including blue chips such as Comcast, Virgin Media, AT&T, Hutchison Whampoa, Vodacom and DISH Network. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

About BlackArrow, Inc.

BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company's multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund, NDS Group, LTD. and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif. www.blackarrow.tv

    Source: SeaChange International

Released October 20, 2010