SeaChange Sets Stage for Video On Demand Wholesaling in Germany

SeaChange Provides VOD Technology for Wholesaling Interactive Services as Part of a Joint Trial in Berlin

ACTON, Mass.--(BUSINESS WIRE)--

SeaChange International (NASDAQ: SEAC) today announced it is providing video-on-demand (VOD) television software, middleware and systems as part of a joint trial with On Demand Deutschland, Samsung and Telefonica to wholesale triple-play services to broadband operators in Berlin, Germany.

Under the trial, Telefonica, through its DSL network, is making IP-based value-added services like VOD, broadband Internet access and telephony services available to other operators and service providers to resell to their own customers under their own name.

Tele Columbus, one of the country's largest cable television operators, has initiated this technical trial in order to figure future potential VOD services to be provided to their subscribers not having return capabilities over the standard cable network. The Tele Columbus service will be demonstrated at the SeaChange stand (A47) during ANGA Cable in Cologne, May 27-29.

On Demand Deutschland is providing the VOD content for the trial, including the barker. On Demand Deutschland is a joint venture of On Demand Group and Tele Munchen Gruppe that is working to accelerate the growth of pay-per-view and VOD in Germany and other German-speaking regions.

In the future, teveo GmbH, a Hamburg based company solely founded for this purpose, will develop and market IP-based value-added services running on this platform to ISPs, city carriers and cable network operators.

The customer premises technology is being provided by Samsung, including its DVB-C/IP hybrid set-top box.

About On Demand Deutschland

ODG formed On Demand Deutschland in February 2007 as a joint venture with Tele Muenchen Gruppe (TMG), with aims to accelerate the growth of pay-per-view and video-on-demand in Germany and other German speaking areas. TMG is a fully integrated media corporation, which is able to exploit all audio-visual rights through its own distribution channels. Its activities include movie production and distribution in the theatrical, video, broadcasting and merchandising sectors.

The opportunity for the JV is to establish interactive TV services with major operators in Germany, Austria and Switzerland which include more than 45 million German-speaking television households, the vast majority of which are not yet using digital subscription services.

About SeaChange

SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

Source: SeaChange International